websites & social media

Your Business on the Web

Today, it’s nearly impossible for a business to have no web presence. A website may be the main online force for your marketing plan, but there are more ways to drive traffic to your website through social media, blogs, video, advertising, and other opportunities to strengthen your brand. In most cases, the website is the base for your online presence, dependent on the type of visitors you want to attract. A website designed to directly engage specific types of clients will drive more traffic, raising the opportunity to drive more interest in your product or service. A more interactive website can lead to more retention as the visitor has the opportunity to learn about your product or service, leading to a more personal and memorable experience.

Getting on the Web

While a visually appealing website design is imperative, there will be additional technical work to make the site work correctly and be optimal for search engines. Development of the website includes items such as the involvement in setting up essential elements like URLs and emails, specialty coding, and beta testing. Transferring hosting services or managing backend technicalities also requires expertise.

Creating web content is different than creating content for other informational resources. The content must be optimized for search engines and should stay within the parameters of your brand. Writing content, preparing and posting graphics, coding, and other technical aspects of the website must integrate with your branding choices.

Working on a Web Presence

Online content, including text and graphics, can affect your website’s growth since it not only attracts new clients but also increases your business’s credibility with your current clients. Star ratings, positive reviews, references from search engines, and social media can improve your website. Other platforms for blogging and PR can also impress upon the traffic to your website or just drive a connection without requiring a connection to a website. Additionally, offline advertising such as press releases, print collateral, tradeshows, offers valuable opportunities to grow engagement online.

Top of Form

Bottom of Form

Changing Your Online Information

The content of your website may stay unchanged, but your competitors are updating theirs. If you are not interested in changing your website on a continual basis, adopting social media is one of the most powerful methods for updating your business information.