What Should Come with my Website?

As important as the look of your website is, many other aspects should be used to bringing success. This requires more than a great design that represents your company. Even the graphics and color choices that your clients respond to, the hierarchy of information, and other portions of basic design are only one small aspect of building a website.

Creating a website isn’t just producing a great interactive design and influential content. Consider what goes on behind the scenes. Setting up a URL (website name) and emails, specialty code and testing, or even transferring from one hosting service to another takes expertise and experience. 

Writing content for the web is not the same as writing for other informational resources that your company uses. Although the all media created for your website should parallel, there is a distinct method to how the search engines read each page. Writing content, placing graphics, and detailing how the code functions are all a part of the grand scheme.

What About the Future?

What happens if your website needs updates or major changes? How often will edits need to be made due to Analytic Reporting? If you have a major change or opportunity that your public needs to hear about, how easy will changing your site content be? 

The attraction to your website should be measured in statistic reports, recommendations for changes and/or upgrades based on Statistics. There is a great amount of pull when content is updated regularly.

Don’t just tell potential clients about what you’re promoting. Tell them why they should be better off using you than your competition. Regardless of how important the subject, how well designed, well worded, people will not find your website if it stands without being noticed. This may realistically include promotion of resources that do not even exist on the web. These may include signage, press releases, events, media coverage and other external items.

What is the Cost of a Website?

How much will I expect to spend on a website? Seems an easy enough question to answer. But, defining the cost of your web presence is like walking onto a car dealership and asking, “How Much does a car cost?”

The reality is that your business requirements drive the answer. Show how much different and better you are than any other business in your field. Your website’s backend focusses on audience location, response techniques, how many pages your site is, setting up or transferring hosting and emails, or even having the ability to update your website yourself… these are as (or more) important as the website itself.