illustration

Illustration Products

Logos and Tagline, Infographics, PowerPoints, custom imagery, visual representation, corporate identity, custom Icons, page design, digital and traditional mediums, event graphics, posters, packaging, apparel, editorial series, information design, book covers and magazine ads

Illustration Clients

TomberlinUSA, Club Car, Bethlehem Chamber, Ziff Davis, Greene County, Ad Facs, Mid-Hudson Cable, Newkirk, Learner First, Council on Children & Families, Covid Planning, Albany Eye Association, Provident Savings Bank, New Rational Manager, Tool Factory, Bethlehem Indians Poster, DGP Free Energy Zone, Newkirk, JSW Connect, The Bastion Group, Fowler

First Impressions

The Importance of Illustration

Illustrations based on your marketing pieces capture your audience by showing your unique and unforgettable style when associated with your branding. The use of similar (or the same) illustrations provides your clients with a memorable experience tied to all marketing efforts.

Newkirk: Retirement Coin Chart Illustration
Newkirk: Retirement Coin Chart Illustration

Types of Visual Information

Utilizing your brand, distinctive illustrative items can be created: charts and graphs, icons and infographics, and details that come from visuals instead of long descriptions.

Illustration enhances your business communication by capturing attention through various mediums. Custom icons and infographics, page layouts, banners, posters, and signage effectively convey your message. Distinctive design highlights of key information improve retention keeping your audience engaged, which drives better results for your business.

 

 

Illustration Improves Client Retention

Whether created on a computer or by traditional means, illustrations are used to represent a specific message (usually reflecting your tagline or specific promotion). Illustrations are created to communicate ideas. Using several illustrations throughout your promotion strengthens your message when it aligns with your brand. Using style, format, and other graphic techniques, form a link between the message and your brand.

definition of a square

An image works faster than a Description.

Clipart and Stock Photos

Using clipart and stock photos is risky. You may find the imagery you choose on someone else’s site. This could make your business seem more generic than unique. It might cause confusion between other companies that use the same visuals. Using generic images can weaken a brand’s distinctiveness and professionalism. Your business will be more memorable when attaching your brand to specific illustrations and styles. It should resonate with your message and reflect your client’s needs.

JSW4.net: Operation Flow Chart IllustrationJSW4.net: Operation Flow Chart Illustration

 

Defining Your Imagery

A strong brand is represented in many ways by using a consistent visual direction. From online to print to video, that set of images chosen to represent your business, these images should match your brand using fonts, colors, style… When using imagery in your outreach, it is best to use similar graphics across all media.

When illustrations, photos, or other types of visuals are used, repetition of these throughout your design materials increases brand retention for potential and current clients.

 illustration

Illustration Products

Logos and Tagline, Infographics, PowerPoints, custom imagery, visual representation, corporate identity, custom Icons, page design, digital and traditional mediums, event graphics, posters, packaging, apparel, editorial series, information design, book covers and magazine ads,

Illustration Clients

TomberlinUSA, Club Car, Bethlehem Chamber, Ziff Davis, Greene County, Ad Facs, Mid-Hudson Cable, Newkirk, Learner First, Council on Children & Families, Covid Planning, Albany Eye Association, Provident Savings Bank, New Rational Manager, Tool Factory, Bethlehem Indians Poster, DGP Free Energy Zone, Newkirk, JSW Connect, The Bastion Group, Fowler

First Impressions

The Importance of Illustration

Newkirk: Retirement Coin Chart Illustration
Newkirk: Retirement Coin Chart Illustration

Illustrations based on your marketing pieces capture your audience by showing your unique and unforgettable style when associated with your branding. The use of similar (or the same) illustrations provides your clients with a memorable experience tied to all marketing efforts.

Types of Visual Information

Utilizing your brand, distinctive illustrative items can be created: charts and graphs, icons and infographics, and details that come from visuals instead of long descriptions.

Illustration enhances your business communication by capturing attention through various mediums. Custom icons and infographics, page layouts, banners, posters, and signage effectively convey your message. Distinctive design highlights of key information improve retention keeping your audience engaged, which drives better results for your business.

Illustration Improves Client Retention

Whether created on a computer or by traditional means, illustrations are used to represent a specific message (usually reflecting your tagline or specific promotion). Illustrations are created to communicate ideas. Using several illustrations throughout your promotion strengthens your message when it aligns with your brand. Using style, format, and other graphic techniques, form a link between the message and your brand.

definition of a square

An image works faster than a Description.

Clipart and Stock Photos

Using clipart and stock photos is risky. You may find the imagery you choose on someone else’s site. This could make your business seem more generic than unique. It might cause confusion between other companies that use the same visuals. Using generic images can weaken a brand’s distinctiveness and professionalism. Your business will be more memorable when attaching your brand to specific illustrations and styles. It should resonate with your message and reflect your client’s needs.

JSW4.net: Operation Flow Chart IllustrationJSW4.net: Operation Flow Chart Illustration

 

Defining Your Imagery

A strong brand is represented in many ways by using a consistent visual direction. From online to print to video, that set of images chosen to represent your business, these images should match your brand using fonts, colors, style… When using imagery in your outreach, it is best to use similar graphics across all media.

When illustrations, photos, or other types of visuals are used, repetition of these throughout your design materials increases brand retention for potential and current clients.