The Impact of Graphic Design on Business

Graphic Design Direction should not begin with a computer. Whether it’s Web, Print, or a Campaign for your business, graphic design direction should be driven by your business goals.  Although the final design will be used for production, designers tend to design on the computer. This limits the designer’s creativity. Using one tool to start designing is nothing compared to the thought and creativity that comes before design production.

All concepts are based on your expectations. Creative direction starts by analyzing the motivations of your audience, what you can offer them, and what they want – as opposed to what you want to sell.

No Cookie-Cutter Solutions

Although templates can be used to build a website or print piece, a template-based design has a tendency to look like many others in your industry. You’ll want your business not just to stand out, but to be known for its expertise.

A strategy cannot come from a templatized solution. Strategy and Direction must have freedom and not be limited to one tool – the computer.

The method used by BAM Graphics always starts with a pen and paper. Whether online, print, or video, the direction notes and designs are laid out in pen. Designing without the limitations of a computer opens the door to a more creative process – and final design solution.