branding
Branding Products
Logo Design, Tagline, Identity Planning, Business Message/Profile, Advertisements, Product/Service Definition, Blogs, Press Releases, Marketing Packages, Public Awareness, Business/Product Launch Direction, PowerPoints
Branding Clients
TomberlinUSA, NYS Tax Amnesty, Greene County Seal, Greene County Tryptic, The Bastion Group, Bethlehem Chamber, Boyd Landscaping, CORE, Fowler Seal, House of Littlejohn-Williams, Jesse Runs Errands, Jim’s Spice Rub, Positive Parenting, Rasterhead, Same Day Prayer Cards, SureWood Floors, Steo Home Solutions, St. Luke’s Recovery Resource, Voice, The Mediterranean Digest, Columbia Hudson Partnership, CX
Branding is your First Impression
Branding Tells Your Story
Your branding story serves as the foundation for designing your website, print materials, videos, and other marketing tools, ensuring consistency across all platforms. A strong identity conveys your business’s core message through various media, with repeated messaging enhancing memorability. Your company’s unique attributes and visual representation are crucial in distinguishing you from competitors, making a compelling case for why customers should choose you. Emphasizing “what makes you unique” is vital for creating an identity that stands out and leaves a lasting impression.
Upgrade When Business Changes
Updating your business identity is essential when your focus changes, interest wanes, or you introduce new products. Your branding should reflect these shifts to stay relevant and resonate with your audience. An outdated design or a disconnect between your identity and market trends can lead to missed opportunities. Refreshing your logo and overall branding ensures you remain competitive and effectively connect with your audience.
Branding Tells Your Story
When your business identity changes, a new product is released, or other changes are made to your business, your branding should stay relevant and have updates made for a clear message of these changes. A design or an update should always match your identity and market trends. Otherwise, the inconsistency of the message becomes a missed opportunity. Refreshing your logo and overall branding must be implemented throughout all media to be consistent, you remain competitive, and improve traffic from your audience.
Upgrade When Business Changes
Branding is the foundation for marketing your business, Websites, print materials, videos, and other marketing tools. Consistency improves retention across all platforms. When your brand is unique and memorable, your business’s attention improves when you use various media, with repeated messaging. Your company’s unique attributes are the basis for distinguishing your business from competitors. “What makes you unique” is the key to creating an identity that stands out and creates a lasting impression.
Your Logo
Your logo should show what your business is all about within 3 seconds. It should define your individuality and strengths based on your target audience and what they are looking for. A public identity communicates your business status and the quality of your product or service. A logo that visually stands out from your competitors improves clients’ understanding of how your business can help align their needs with your services. Combining distinctive design with a clear message defines your business and reinforces your brand’s reputation, and creates a strong, focused impression on how your company can best help.
Your Tagline
In addition to your logo, the tagline brings direct information about your business and its branding. The text should be simple to understand and sum up the most important services or products related to your business. When your logo is seen, its tagline should dictate what the logo doesn’t for your business. The tagline should stay clear and concise. Avoid generic taglines like “The Best in the Business,”. This does not refer to any of your unique qualities. Phrases like this could be used for anything from tube socks to a restaurant chain. The goal is to make customers understand and remember your business as being distinct.
Seals and Crests
Seals and crests are used to represent government agencies, towns and counties, family names, family-owned businesses, and historical organizations. A seal or crest represents the nature and direction, as a symbol of heritage. These characteristically prestigious designs convey a sense of authority, tradition, and stability.
