As a premier supplier of High Quality Golf Carts, Club Car had a request for some high-end photo-retouching to the front of the piece. A requirement of this project was that it match the previously produced pieces of its “sister” vehicles, yet have a specific life of its own. A redesign of the back of the […]
The Greene County Branding Campaign for New York State consisted of thee major parts: Greene Government, Greene Business and Greene Tourism. For the Greene Government section, a 20-page Legislative Gazette showed local government initiatives. A 64-page Data Book was also produced for the County to enforce governmental benefits of Greene County, NY. The Greene County […]
The High Speed Internet Campaign for “NY Air” was a new business launch that spanned Columbia and Greene Counties of New York. Target audiences were both business and residential. With additional products like VoIP and Surveillance systems, NY Air’s High Speed Internet would be geared to fit both audiences with one promotional campaign. The High Speed Internet Campaign began with […]
Greene County was in need of a Governmental Seal which would represent the County in three formats: the County, the County and it’s specific department, and the County, its department and it’s specific program. Each version was designed to be flexible enough to accommodate newly formed departments and programs as they were developed.
The NYS Tax Amnesty was the most successful New York State awareness campaign to date. While the state was originally hoping for $120 million, $520 million was actually collected in back taxes due to this hard hitting, cross-medium campaign. With the assistance of Mary Beth Mooney, the entire campaign was completed in less than two […]
The Council on Children and Families required a variety of graphic solutions for their information-based books. From utilizing children in a positive light to utilizing them in the negative – all needing to be represented in a way that didn’t make them look like subjects of statistics. The Kids Count Data Book – an 84 […]
Provident Savings Bank was in need of some fresh, but matching illustrations that were scaleable from brochure size to billboard size. The only way to accomplish this task was through Adobe Illustrator. The style had to be done in both black and white and in their already chosen color scheme.