Rensselaer Polytechnic Institute was running into various troubles with their graphic design projects – print materials didn’t match each other, graphics weren’t to the caliber that they needed to be, and mostly no-one geared for the job was in the position.
As a new element to the College’s efforts, print materials became the first step in a new phase for RPI. Posters were an element that needed to be brought to a new graphic level. Something that represented each event visually at a distance to draw attention and attract people to read more.
Also, posters needed to match previously created materials (i.e.: web-designs). The M.S. Programs were created for the Department of Communication and Media. This piece needed to match their website to promote the same visual messages.