The NYS Tax Amnesty was the most successful New York State awareness campaign to date. While the state was originally hoping for $120 million, $520 million was actually collected in back taxes due to this hard hitting, cross-medium campaign. With the assistance of Mary Beth Mooney, the entire campaign was completed in less than two months.
Transit posters were placed in bus and subway terminals across NYC. The ad series was published in six NYC newspapers, Fortune Magazine and Time Magazine’s Person of the Year issue.
View the “Get Caught Up Before You Get Caught” NYS Tax Amnesty Logo.