The High Speed Internet Campaign for NYAir.net was a new business launch that spanned Columbia and Greene Counties of New York. Target audiences were both business and residential. With additional products like VoIP and Surveillance systems, NY Air’s High Speed Internet would be geared to fit both audiences with one promotional campaign.
The High Speed Internet Campaign began with a Website designed to highlight the features of their their services. Easy to use and laid out with simple choices, the website showed the benefits of the services.
The video was placed on Television and the website’s home page so it had to be designed to work on both effectively. Matching the style of the website, the video had to be informative enough to stay in the mind of the viewer while being balanced with steady speed to keep the flow.