The curriculum of a teacher can make or break the students learning. Integration of a teacher’s lesson plan with the lesson plan of other teachers improves a student’s education tenfold. Learner First created a system named CORE which pulls together the unique DNA Profile of the school, teachers and students.
As a new endeavor, the first step and most important part of this project began with the laying out of their requirements and assessing of their promotional needs. Headed for trade shows and only having the CORE logo, they needed a plan laid out before design and production of any of the pieces.
This structure went through several iterations until it not only conveyed the proper items for an introduction to the methods and products associated with Learner First, but also created items that could be utilized over long periods of time – saving their budget for future products and promotions.
Creation of visuals for the client, Learner First, were developed to quickly and simply convey the steps and pieces of their plan which matched the original logo. Not only were trade show materials worked on, but simultaneously developed was a set of stationary.
The logos, based on the similarities of the CORE logo, were the T-DNA, I-DNA, S-DNA and F-DNA logos breaking down the elements of the system. Each item represented a specific, mandatory element of CORE learning development.
Following that was the brochure and insert/handouts. And of course, the project wouldn’t be complete without the trade show booth.