Greene County Branding Campaign


Greene County Branding Campaign

The Greene County Branding Campaign for New York State consisted of thee major parts: Greene Government, Greene Business and Greene Tourism.

For the Greene Government section, a 20-page Legislative Gazette showed local government initiatives. A 64-page Data Book was also produced for the County to enforce governmental benefits of Greene County, NY. The Greene County Seal was designed for the Government section as well.

The Greene Business portion, a cohesive set of materials that reached across the entire state and then targeted other states in the U.S., were tools to bring more commerce to Greene County. Ads were produced to promote the growth of local business in other counties and nearby states. The Main Street Business Brochure and Poster promoting growth in local business was accompanied by a 14 page Guidelines Brochure.

The previously mentioned 20-page Legislative Gazette also illustrated the benefits of bringing business to Greene County.

Greene County Branding Campaign

The Greene Tourism Travel Guide was a 44 page booklet and 24-page Events Guide was produced to match. The Calendar of Events followed suit but also included the design for the panorama. This calendar was reprinted each week in the Newspaper. External ads focused on bringing tourists to Greene County, NY.

The Business Kit included the Custom Folder with the Discover Greene Campaign Booklet, Brochures, the Databook, Map and Interactive CD.