As a premier supplier of High Quality Golf Carts, Club Car had a request for some high-end photo-retouching to the front of the piece. A requirement of this project was that it match the previously produced pieces of its “sister” vehicles, yet have a specific life of its own. A redesign of the back of the Club Car Marketing Piece for their new vehicle, the Precedent was also requested.
“The Power of EFI” was a Club Car Marketing Piece designed to show off the automotive strengths of their latest engine. The piece relied heavily on a distinct new look that would drive interested parties to see the newest technologies in compact vehicle engines.
Below the is an example of the Electronic Fuel Injection combining energy with the Spark plug. The left item was created fully in Illustrator while the second was a 3d mesh brought into Photoshop.