Author Archives : Broadbandboy

NYS Tax Amnesty

The NYS Tax Amnesty was the most successful New York State awareness campaign to date. While the state was originally hoping for $120 million, $520 million was actually collected in back taxes due to this hard hitting, cross-medium campaign. With the assistance of Mary Beth Mooney, the entire campaign was completed in less than two […]

New York Get Caught Up

Learner First Icon

Learner First

      The curriculum of a teacher can make or break the students learning. Integration of a teacher’s lesson plan with the lesson plan of other teachers improves a student’s education tenfold. Learner First created a system named CORE which pulls together the unique DNA Profile of the school, teachers and students. As a […]

Council on Children and Families

The Council on Children and Families required a variety of graphic solutions for their information-based books. From utilizing children in a positive light to utilizing them in the negative – all needing to be represented in a way that didn’t make them look like subjects of statistics. The Kids Count Data Book – an 84 […]

council on children and families

RPI Graphics Update

Rensselaer Polytechnic Institute

Rensselaer Polytechnic Institute was running into various troubles with their graphic design projects – print materials didn’t match each other, graphics weren’t to the caliber that they needed to be, and mostly no-one geared for the job was in the position. As a new element to the College’s efforts, print materials became the first step in […]


Charts always need to be created for informational purposes. There has to be a specific graphic nature to each one. Details, as important as they are, should be visible and readable, but can be – and need to be – detailed yet matching their surrounding information. From Internet Newtork Operation Systems, to Monetary Social Security […]

Brian Mertik Charts

artist vs geek

Midhudsonmedia Ad Series

Midhudsonmedia required an ad series that illustrated how a good website required not only a good design staff, but a talented programing staff as well. The ads focussed on the “geek” and the “artist” – two familiar stereotypes in the field. This ad was the predominant one followed by such mathematical ads as such as […]

The Mediterranean Digest – Cookbook Promotion

Shaw Rabadi’s Cookbook, “Savor the Spices of Life”, was his first in a series called “The Mediterranean Digest.” The Olive Branch logo stood for his roots and the style of his cooking. The cookbook promotion’s website that followed was based on the need for dynamic content. Rotating recipes, recommended spices for certain dishes… the rotating content would […]

The Mediterranean Digest Olive Branch Logo

Plummer & Wigger Circle Graphic

Plummer & Wigger

Plummer & Wigger, a governmental advocacy agency in downtown Albany, needed an update to their look. As a representative of many high level clients, their look needed to be clean and concise – letting their clients shine instead of themselves. A client logo rotation on their homepage, their success stories and services were the main […]

Distributed Generation Partners Logo

Distributed Generation Partners

As a B-to-B Energy Provider, Distributed Generation Partners was in need of a brand identity that represented a powerful yet clean energy solution. The Generator that they produced was the basis for their solution. The colors of the generator illustration produced a strong graphic feel which drove the design of the logo as well as […]

Tec Smart

Questar 3 prepares high school students for the upcoming technology they will be facing by exposing them to jobs of the future in this tour of the Tec Smart facility. This video shows the views of some of the individuals that run the Tec Smart facility as well as insights from some of the students. […]