Greene Tryptic
Greene County’s Tryptic defines the overall brand. Each division has its own design system: Business, Government, and Tourism. These visuals use matching styles but have recognizable, division-appropriate marketing collateral.
Three Categories of Collateral
Each division of Greene County (Business, Government, and Tourism) has a separate marketing approach, determined by its audience’s needs and focus. Each division has separate forms of collateral (i.e., Tourism projects such as web, video, calendars, and collateral targeting their specific markets.)