Defining a brand that is effective and marketable can be a daunting task.
For graphic design, consumer branding is not just about standing out – it is a plan for the future of your business using a unified message across all marketing and design platforms.
When planning the future of your product or service, using a templated plan won’t work. Graphic design for consumers takes you out of the competitive race and shows that you’re not just different, but that you’re better.
Let’s work on fast recognition with an understandable message. Communicate quickly and get that message out.
Mid-Hudson Cable needed to get the word out about their latest services, which changed often.
The direction was to stop trying to fight with the huge competitors and focus on their local customers.
Their new branding campaign took them straight to targeting the local print audiences. Billboards, van signage, local ads… all contributed to a new, flexible market plan.
Don’t waste time and money trying to appeal to everyone, everywhere. Let’s find the people who are trying to find you.
I’ll focus on aligning your strengths to your specific markets, using a branding plan that leads to quick understanding with positive results.
When branding your product with a consumer graphic design system, I focus on specific demographics. Branding for consumers will never work by following the lemmings. Your competition has no bearing on how successful your business can be.
People aren’t looking for a solution to everything. They’re looking for the best solution for their needs.
Don’t waste time and money trying to appeal to everyone, everywhere. Let’s find the people who are trying to find you.
I’ll focus on aligning your strengths to your specific markets, using a branding plan that leads to quick understanding with positive results.
When branding your product with a consumer graphic design system, I focus on specific demographics. Branding for consumers will never work by following the lemmings. Your competition has no bearing on how successful your business can be.
People aren’t looking for a solution to everything. They’re looking for the best solution for their needs.
As a high-end international vehicle producer, Tomberlin’s consumer graphic design plan was driven by consistency of the online message. I created a universal web presence with social media awareness consistent with website additions.
The consistency of creative direction and design gave Tomberlin a leg up on their online presence by consistently adding and changing sections of the website. Changes often came, adding multi-page website categories such as the “Introducing the Tomberlin Emerge series”. Other additions included participative voting and a vehicle color changer.
Daily updates to Tomberlin’s social media kept its audience informed on multiple topics. Posts hit the social media market daily, intended to reveal their highly advanced technology and comfort, aimed at high-end users.
The creative direction and design used for several online campaigns gave Tomberlin a leg up on its online presence by consistently adding and changing sections of the website. Changes often came, adding multi-page website categories such as the “Introducing the Tomberlin Emerge series”. Other additions included participative voting and a vehicle color changer.
The creative direction and design used for several online campaigns gave Tomberlin a leg up on its online presence by consistently adding and changing sections of the website. Changes often came, adding multi-page website categories such as the “Introducing the Tomberlin Emerge series”. Other additions included participative voting and a vehicle color changer.
As new promotions were introduced, all branding outlets were designed to match. From changing banners on their website to social media video posts, the consumer response was based on consistency, reminding the consumer why Tomberlin is the best solution for them.
As new promotions were introduced, all branding outlets were designed to match. From changing banners on their website to social media video posts, the consumer response was based on consistency, reminding the consumer why Tomberlin is the best solution for them.
