From child-based facilities to universities and organizations, educational marketing thrives on the audience’s willingness to learn. For education, the capturing attention and relaying important information should be easy to understand yet memorable in the eyes of the audience. Solving this kind of challenge is not a simple sales pitch.
Those who view the campaign expect a higher standard. This is where they expect to learn. That calls for a specific design style – one that brings the future of educational marketing to the fore.
Educational Marketing Example
Council on Children and Families
The Council on Children and Families in Rensselaer, NY required a variety of graphic solutions for their information-based books. From utilizing children in a positive light to utilizing them in the negative – all needing to be represented in a way that didn’t make them look like subjects of statistics.
The Kids Count Data Book - an 84 pager with a poster calendar and direct mail piece, provided the opportunity of showing off a set of dry information and charts in a fun and exciting way. The Children with Incarcerated Parents Book was more of a challenge – keeping a subject that was a bit darker out of the somber feel and in a more hopeful light.